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There's a thousand ways to every goal

Some people say it doesn’t matter which path you take, as long as you arrive at your destination. But you know better than that. Riding is not about a destination. It’s about being on the road, whether that road is smoothly paved or full of potholes and cracks. It’s about tackling mountains and steep grades, with a sense of awe for the accomplishments of body and bike. And it’s about sharing that awe with friends – or savouring it alone. So yes, it truly matters which choices you make. Because in the end, they determine how far you will go. On your ride. Your route. Your Ultegra.

For more information go to our Ultegra campaign page. Click here!

Quick View ST-R8000-R_STD_S1_1200-900_v1_m56577569831041520.png ST-R8000-R

Dual Control Lever (2x11-speed)

Quick View ST-R8020-R_STD_S1_1200-900_v1_m56577569831041522.png ST-R8020-R

Dual Control Lever (2x11-speed)

Quick View FD-R8000-F_STD_S1_1200-900_v1_m56577569831041402.png FD-R8000-F

Front Derailleur (2x11-speed)

Quick View FC-R8000_52-36_STD_S1_1200-900_v1_m56577569831041350.png FC-R8000

HOLLOWTECH II Crankset (2x11-speed)

Quick View SM-BBR60_2_1200x900_v1_m56577569830903138.jpg ULTEGRA Bottom Bracket

Thread type Bottom Bracket

Quick View SM-BB91-41B-4c-shi1_1200x900_v1_m56577569830876353.jpg Press-Fit Bottom Bracket

Press-Fit Bottom Bracket

Quick View RD-R8000_SS_STD_S1_1200-900_v1_m56577569831041452.png RD-R8000

SHIMANO SHADOW RD (11-speed)

Quick View CS-R8000_11-28_S1_1200-900_v1_m56577569831041310.png CS-R8000

HG Cassette Sprocket (11-speed)

Quick View CN-HG701-11_STD_S1_1200-900_v1_m56577569831021379.png CN-HG701-11
Quick View BR-R8000_F_STD_F1_1200-900_v1_m56577569831041276.png BR-R8000

Dual-Pivot Brake Caliper

Quick View BR-R8010-F_STD_S1_1200-900_v1_m56577569831041280.png BR-R8010-F

Direct Mount Type Brake Caliper

Quick View BR-R8010-R_STD_S1_1200-900_v1_m56577569831041284.png BR-R8010-R

Under Bottom Bracket Mount Type for Rear Brake