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| Shimano advertising campaign |
| 30/03/2007 |
| Nunspeet, The Netherlands |
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Shimano has developed a new advertising campaign for 2007 that will show up in many European cycling magazines. Please find at this page some examples of the new advertisement campaign. The Mountainbiking ads have a purple background and they feature animals beside the products to make a link to nature. The Road Racing ads have a blue background and they have state-of-the-art technology as a common theme. Finally, the Comfort Biking ads have a green background and they feature combinations of products with plants, again to establish the link with nature.
The German magazine Aktiv Radfahren already showed all the ads in their website as an example of "superb advertising". See the article at http://www.radfahren.de
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