ULTEGRA revitalizes “Spirit of the Sport”
The SHIMANO ULTEGRA road racing component group has been completely revamped to an increased level of perfection, similar to the improvements made in the new DURA-ACE 7900 series. Design of ULTEGRA 6700 series is inspired by aerodynamics, with a duotone silver color finish. Weight of the group has been reduced with 151 grams compared to the previous 6600 series (and -44 grams compared to ULTEGRA S... More
New Deore for MTB and Trekking
It looks like a new top-level component group with its high tech features and aggressive shiny black and silver appearance. But it’s not. This is the new DEORE, Shimano’s workhorse with a wide range of components for Mountain Biking, Trekking and Cross/Hybrid bikes.

DEORE features a lot of new technology that was introduced in Shimano’s high end mountain bike groups over the last few years: a SH... More
Shimano disc brake movies online
Shimano has teamed up with Anthill Films to produce a series of videos that uniquely showcase its 2009 mountain disc brake technologies through the eyes of some of the best in the sport. Appearing as a series of six themed videos that will debut online throughout 2009, Shimano team riders Andrew Shandro, Wade Simmons and Darcy Turenne are traveling the globe with the Anthill crew, hitting trails t... More
Denis Menchov brings back home the maglia rosa
Denis Menchov (Team Rabobank) is the glorious winner of the Centenary Giro d’Italia. Hundred years after the first edition of the Giro, Menchov showed that he was the one to earn the maglia rosa over three weeks of racing in one of the most exiting Grand Tours ever.

It has been a fantastic race: 21 stages, 3455 km with six mountaintop finishes and three time trials. And even more important: all ... More
Two more wins with Di2
Two more important victories with the new electronic DURA-ACE Di2 components this weekend: Lars Boom (Rabobank) won the stage race Tour of Belgium by finishing second in the final time trial. Besides DURA-ACE Di2, Boom also used SHIMANO SH-R310 shoes, DURA-ACE wheels and a PRO handlebar and stem.

In the International Bayern Rundfahrt in Germany, Tony Martin (Team Columbia-Highroad) won the time t... More
Menchov takes maglia rosa
Denis Menchov (Rabobank) jumped to the lead in the Giro d'Italia by gloriously winning the 12th stage, an individual time trial over more than 60 km. Menchov beat Levi Leipheimer (Astana) with 20 seconds and took over the pink jersey from Danilo di Luca (LPR).

Denis was and is riding SHIMANO DURA-ACE 7900 components, DURA-ACE carbon tubular wheels, SHIMANO SH-R310 shoes and a PRO handlebar, stem ... More